In the current on-demand economy, where the user chooses
when to consume content, sports broadcasts have become the only type of event
that people need to watch live. The arrival of streaming services, such as
Netflix, has dramatically changed the way television programs are consumed, but
sport remains a clear exception, and watching a football match live on TV with
the screen of your phone or tablet in hand, it is common and has become part of
the experience of live streams.
According to a study, a global company that studies consumer
trends, the habit of having a second screen to follow live broadcasts is
already part of the life of most Americans. During the first quarter of 2018,
28% of adults said that “from time to time” use a digital device while watching
TV, 45% said they use a second screen “always”, and only 12% reported that they
“never” used another device while watching live broadcasts.
In this country, professionals conducted a similar study and found that 95% of people access the internet while watching TV. 46% said they "always" access the internet while watching television, 49% said they do it "sometimes" and only 6% never access it. The main reason for the second screen together with television is the need to comment on the transmissions on social networks (72%). The democratization of smartphones and tablets helped the new trend. Today, to connect with the broadcasts as a second just have any good tablet model, even if it is not very expensive, and an internet connection.
Use of Second Screen
American research has also found that using a second screen
radically affects how users consume and interact with live streams. The use of
the cell phone or tablet during the football game serves to increase the user
experience and not the other way around, since the activity is related to the
match social networks, comments and Whatsapp groups about the game.
With an eye on this trend, the sports world is already
moving towards the second screens. Facebook, for example, became the rights
holder of the Champions League. The Copa do Brasil also entered the wave and
broadcast all the backstage without ever broadcasting the game in fact of the
second final of the championship through the Twitch streaming platform. Twitter
also aligned with the trend and created special environments so that users
could discuss exclusively about certain TV programs.
The Role of Phone
Application
The phone applications have already understood that there is a great opportunity in the segment of second telephones and there are a number of apps that provide data and warnings in real time about the progress of the matches. It is possible to schedule them to receive warnings for each important move chosen by the fan: goals, penalties, expulsions, etc. The application of Indoor Soccer, which brings results of the matches of the main championships around the world through the FI Scoreboard, is an example of this.
Football and sports fans in general have already given many
signs that they want to interact with other fans, share their opinions with
friends and listen to comments from journalists and websites. All this activity
can only happen on the second screen and therein lays its great value for the
sport, for the teams and for the brands with an eye on making money with this
market.
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